To learn about what Facebook Data for Good is doing in response to the COVID19 pandemic, click here.

State of Small Business

To better understand the perspectives, challenges, and opportunities of small and medium sized businesses (SMBs) around the world, Facebook and partners collaborate to collect and share critical information with the broader community. This program includes surveys and reports covering both the United States and countries around the world, as well as topical summaries on particular areas of interest.

2021 Global State of Small Business Report

The COVID-19 pandemic has affected businesses around the world for over a year and SMBs have been hit particularly hard due to their vulnerability to economic shocks. As a part of ongoing measurement efforts to provide information on how SMBs are faring at various stages of the pandemic, Facebook is sharing insights from the most recent Global State of Small Business Report.

For the first 2021 Global State of Small Business Report, Facebook surveyed over 35,000 SMBs in 27 countries and territories in February 2021. The report investigates the effects of the pandemic on these businesses’ performance, how they have adapted to the current circumstances, and their expectations for the future. We hope these findings will be useful for policymakers and governments designing interventions to support small businesses, who will be at the heart of economic recovery.

We invite you to explore further insights in the below materials: 

  • 2021 Global State of Small Business Report: This report shares findings from the survey on how the pandemic has affected SMBs around the world, including SMB closure rates, sales, workforce retention, adaptation to the pandemic business environment and confidence in future operation. The report also highlights particular sectors and groups that have been most impacted during the pandemic, and how they are adapting.
  • Executive Summary Slide Deck: This slide deck summarizes key findings such as closure rates of businesses, increased use of digital channels for sales, current business challenges, and more. 
  • US Women-led and Minority-led Business Brief: This brief examines the disproportionate impact that COVID-19 has had on women-led and minority-led SMBs in the US. 

Prior Global State of Small Business Reports

Additional insight from our research collaboration with the Organisation for Economic Co-operation and Development (OECD), and the World Bank to survey SMBs around the world in the context of COVID-19 can be found in previous Global State of Small Business Reports available here.

Available Data

Unweighted aggregate data from the first 2021 SMB Survey can be found on the Humanitarian Data Exchange here and researchers interested in accessing the SMB survey microdata for any wave can email dataforgood@fb.com.

2020 U.S. State of Small Business Report

As part of continuing efforts to support SMBs, Facebook, in collaboration with the Small Business Roundtable, conducted a study of SMBs, employees, and consumers to gain a deeper understanding of the challenges that remain in the wake of the COVID-19 pandemic. This effort started with a survey in April 2020 at the onset of the pandemic followed by another one by the end of the year. The two surveys combined allow us to evaluate how the impacts on SMBs, their employees, and their clients have developed throughout 2020.

The results of the most recent effort are based on a representative survey of Facebook users, conducted between 20 November and 20 December 2020. The survey captures the views of 11,203 online business leaders, 8,066 employees, and 6,666 consumers across the United States.

We invite you to explore further insights in the below materials:

  • 2020 U.S. State of Small Business Report: This report provides the detailed findings from the December survey with changes that occurred since April across all dimensions covered by the survey related to the SMBs sales, management, finances, work life balance, well being, as well as employees and consumer challenges. The report highlights the observed disparities between women and men and within minority communities.
  • Executive Summary One-Pager: This one-pager highlights key findings such as number of businesses closed as of December 2020, how long before businesses expect operations to return to normal, and number of businesses who have increased their use of digital tools.
  • Executive Summary Slide Deck: This slide deck summarizes key findings such as closure rates of businesses, increased use of digital channels for sales, unique challenges faced by female business leaders, and more.
  • Methodology Brief: This white paper provides detail on the survey and sampling methods used to develop, field, and analyze the United States Small and Medium Business Survey from December for transparency and to shed more light on representativeness of the results across SMBs, employees, and customers. 
  • Minority Brief: This brief examines the impact that COVID-19 has had on SMBs in majority-minority neighborhoods, including business closures, sales and employment, compared to non-minority neighborhoods, using results from the December 2020 survey. 

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