Over the past two years, dozens of organizations used Facebook's Data for Good products to improve wellbeing and save lives. Their most profound applications include disaster preparedness projects, vaccination campaigns, and effective deployment of services during times of natural disaster.
Climate Change Opinion Survey
International Public Opinion on Climate Change Report June 2021
This report presents results from an international survey, conducted in partnership with Yale Program on Global Climate Change, investigating public climate change knowledge, attitudes, policy preferences, and behavior among Facebook users in more than 30 countries and territories worldwide.
Population Density Maps
World Vision improves WASH projects in Rwanda and Zambia using Facebook’s High Resolution Population Density Maps
World Vision is using satellite imagery, mobile data tools, and GIS to bring clean water to the most vulnerable in Rwanda and Zambia.
Insights for Impact
Building Confidence to Continue Routine Immunization During COVID-19
UNICEF Ukraine and Facebook teamed up for an information campaign encouraging parents to continue routine immunization during the COVID-19 pandemic. The campaign reached over 7.9 million people in Ukraine and revealed that ration messages that combined authoritative framing and factual information on vaccines were more effective than emotional messages in promoting that vaccines are safe and effective.
Insights for Impact
Girl Effect uses Facebook ad campaign to help improve perceptions of childhood vaccination among young women in India
Girl Effect and Facebook teamed up for a vaccine information campaign in India called “Point Toh Hai” (“You’ve Got a Point”) that included characters and storylines that reflect girls’ everyday choices as young mothers. The campaign reached 7.1 million young women in their 20s. The campaign reached over 7.1 million women and led to a 3.8 percentage point increase in perceptions that vaccines protect children from life-threatening diseases.
Social Connectedness Index
AidData Uses Facebook’s Social Connectedness Index to Study Interregional Social Networks’ Impact on the Diffusion of Agricultural Technology in Sub-Saharan Africa
AidData used Facebook's Social Connectedness Index to conduct an analysis on the diffusion of agricultural technology, in the form of improved seeds, through large-scale social networks in sub-Saharan Africa. They found that use of improved seeds was higher in regions that were more socially connected to regions with higher past adoption rates of improved seeds. This suggests that information about improved seeds diffuses through inter-regional social networks and provides evidence that large-scale social networks could be leveraged to maximize the diffusion of new agricultural technologies, especially when resource limitations preclude community-level targeting across wide geographic areas.
COVID-19 Preventative Health Survey
Collectivism predicts mask use during COVID-19
What explains the striking regional differences in COVID-19 severity around the world? This study uses the Preventative Health Survey to reveal the role of culture in mask usage, a precautionary measure vital for mitigating the pandemic.