To learn about what Facebook Data for Good is doing in response to the COVID19 pandemic, click here.

Our Impact

Over the past two years, dozens of organizations used Facebook's Data for Good products to improve wellbeing and save lives. Their most profound applications include disaster preparedness projects, vaccination campaigns, and effective deployment of services during times of natural disaster.

AidData used Facebook's Social Connectedness Index to conduct an analysis on the diffusion of agricultural technology, in the form of improved seeds, through large-scale social networks in sub-Saharan... AidData used Facebook's Social Connectedness Index to conduct an analysis on the diffusion of agricultural technology, in the form of improved seeds, through large-scale social networks in sub-Saharan Africa. They found that use of improved seeds was higher in regions that were more socially connected to regions with higher past adoption rates of improved seeds. This suggests that information about improved seeds diffuses through inter-regional social networks and provides evidence that large-scale social networks could be leveraged to maximize the diffusion of new agricultural technologies, especially when resource limitations preclude community-level targeting across wide geographic areas.

Read more

Social Connectedness Index

AidData Uses Facebook’s Social Connectedness Index to Study Interregional Social Networks’ Impact on the Diffusion of Agricultural Technology in Sub-Saharan Africa

AidData used Facebook's Social Connectedness Index to conduct an analysis on the diffusion of agricultural technology, in the form of improved seeds, through large-scale social networks in sub-Saharan Africa. They found that use of improved seeds was higher in regions that were more socially connected to regions with higher past adoption rates of improved seeds. This suggests that information about improved seeds diffuses through inter-regional social networks and provides evidence that large-scale social networks could be leveraged to maximize the diffusion of new agricultural technologies, especially when resource limitations preclude community-level targeting across wide geographic areas.

To personalize content, tailor and measure ads and provide a safer experience, we use cookies. By clicking "Accept All", you agree to our use of cookies on and off Facebook. Learn more, including about controls: Cookie Policy