Over the past two years, dozens of organizations used Facebook's Data for Good products to improve wellbeing and save lives. Their most profound applications include disaster preparedness projects, vaccination campaigns, and effective deployment of services during times of natural disaster.
Patterns of population displacement during mega-fires in California detected using Facebook Disaster Maps
Facebook Disaster Maps (FBDM) is the first platform providing analysis-ready population change products derived from crowdsourced data targeting disaster relief practices. We evaluate the representativeness of FBDM data using the Mann-Kendall test and emerging hot and cold spots in an anomaly analysis to reveal the trend, magnitude, and agglomeration of population displacement during the Mendocino Complex and Woolsey fires in California, USA.
Using Facebook's Disaster Maps data, Direct Relief can tell the rate at which population densities have decreased and increased in certain areas throughout New South Wales, particularly in the dense coastal zone from Wollongong to Bega. Each map shows a snapshot of the relative density of Facebook users with location services enabled at 4pm local time that day.
The Kincade Fire: Population Movement and Displacement
In addition to supporting health centers, medical teams and shelters with access to healthcare supplies, Direct Relief worked with CalOES and Facebook on a daily basis throughout the fire to ensure that the state emergency management team had regular access to maps and useful interpretation of population dynamics based on anonymized and aggregated location data on Facebook's user base.
Facebook Data Has Implications for Disaster Planning
Shenyue Jia, Ph.D., and her colleagues at Chapman’s Center of Excellence in Earth Systems Modeling and Observations (CEESMO) have teamed up with Facebook’s Data for Good initiative to investigate how people behave in disasters. The project aims to use the platform’s Disaster Maps to find patterns of human behavior during crises, information that can help decision makers deploy resources.
Location Analytics Supports Nonprofit’s Wildfire Relief Efforts
During the 2018 Camp Fire in California's Butte County, one of the most destructive fires in state history, Direct Relief supplied resources such as protective masks and medicine to health care agencies and first responders. The group used maps and data analysis software to track people in need during the 2018 Camp Fire and efficiently deliver medical resources.
Da Nang Signs Partnership With Facebook to Improve Disaster Response
Facebook launched a partnership with the city of Da Nang in July 2019. This is the first time Facebook is partnering with a local government in Vietnam for a public service campaign. The program provides training to Da Nang officials on communicating disaster prevention and responses, using Facebook as a tool for gathering information and establishing communication channels between authorities, officials and the public.