Over the past two years, dozens of organizations used Facebook's Data for Good products to improve wellbeing and save lives. Their most profound applications include disaster preparedness projects, vaccination campaigns, and effective deployment of services during times of natural disaster.
Facebook Data Has Implications for Disaster Planning
Shenyue Jia, Ph.D., and her colleagues at Chapman’s Center of Excellence in Earth Systems Modeling and Observations (CEESMO) have teamed up with Facebook’s Data for Good initiative to investigate how people behave in disasters. The project aims to use the platform’s Disaster Maps to find patterns of human behavior during crises, information that can help decision makers deploy resources.
Population Density Maps
mWater + Population Density Layers
Population density layers in mWater build on the pioneering machine learning work done by CIESIN in collaboration with Facebook researchers. In mWater, this publicly shared data has been projected into WGS 84 Web Mercator and included in the mapping library to be made available as map layers in all visualizations. These layers can be used with any other map layers in the platform to deepen analyses.
Location Analytics Supports Nonprofit’s Wildfire Relief Efforts
During the 2018 Camp Fire in California's Butte County, one of the most destructive fires in state history, Direct Relief supplied resources such as protective masks and medicine to health care agencies and first responders. The group used maps and data analysis software to track people in need during the 2018 Camp Fire and efficiently deliver medical resources.
Da Nang Signs Partnership With Facebook to Improve Disaster Response
Facebook launched a partnership with the city of Da Nang in July 2019. This is the first time Facebook is partnering with a local government in Vietnam for a public service campaign. The program provides training to Da Nang officials on communicating disaster prevention and responses, using Facebook as a tool for gathering information and establishing communication channels between authorities, officials and the public.
Facebook Disaster Maps and the Philippines Red Cross
The Philippines Red Cross was first introduced to Facebook's Disaster Maps tool during Typhoon Ompong. They used it as a tool to identify which areas had no network connection or electricity, and ultimately to decide which areas to send help to first.
WhatsApp pilot helps tsunami response
Using Facebook Geoinsights, UNICEF was able to confirm internet connectivity was still functioning in the affected area which opened up a new opportunity by working with WhatsApp in the aftermath of the tsunami to quickly collect needs and provide information to stay alive. Photo credit to © UNICEF/UN0240792/Wilander. Rido Saputra, 10 years old, stands in front of his home which was destroyed by a tsunami in Donggala Regency, Central Sulawesi.