Over the past two years, dozens of organizations used Facebook's Data for Good products to improve wellbeing and save lives. Their most profound applications include disaster preparedness projects, vaccination campaigns, and effective deployment of services during times of natural disaster.
Movement Range Maps
Socioeconomic status determines COVID-19 incidence and related mortality in Santiago, Chile
The current COVID-19 pandemic has impacted cities particularly hard. This publication from researchers at Harvard University used Facebook mobility data to look at the unequal health outcomes of the COVID-19 pandemic based on socio-economic status in Chile. The analysis shows a strong association between socioeconomic status and both COVID-19 outcomes and public health capacity.
Volcanic Explosion in St Vincent and the Grenadines – Facebook Population Mobility Analysis from April 10th through 17th, 2021
On April 9th, 2021 the La Soufriere volcano in the north of the island of St. Vincent erupted, spewing heavy ash and smoke across the island and much of the surrounding region. An estimated 16,000 persons in the most heavily affected area were evacuated from the island and another estimated 2,000 persons left their homes. Direct Relief conducted a space-time hotspot analysis of population changes based on Facebook's Disaster Maps aggregated population data between April 10th and April 17th, which indicates the magnitude of the population reduction in northern St. Vincent, and the relative shift to southern communities.
Insights for Impact
Building vaccine confidence amid COVID-19 with UNICEF
We are sharing the results of our partnership with UNICEF to help combat vaccine hesitancy and increase routine immunization rates. We reached over 102 million people and tested the effectiveness of different content, messages, and messengers in positively shifting knowledge and perceptions of vaccines and willingness to vaccinate.
Insights for Impact
UNICEF Nigeria and Facebook Promote Routine Immunization in Nigeria
UNICEF Nigeria and Facebook teamed up for an information campaign encouraging parents to continue routine immunization during the COVID-19 pandemic. The campaign reached over 16 million people in Nigeria and revealed that authoritative messages were most effective in promoting that vaccines are safe and effective in preventing disease.
Climate Change Opinion Survey
International Public Support for Climate Action
Facebook worked with the Yale Program on Climate Change Communication to release a new short report in advance of President Biden's Leaders Summit on Climate. The note focuses on people's policy preferences from the new Climate Change Opinion Survey. We find that for each country or territory surveyed, there is significant support for participation in the Paris Climate Agreement. People also said they want climate change to be a high priority for their governments and for their governments to take action.
COVID-19 Preventative Health Survey
Risk Perception, Preventive Behavior, and Medical Care Avoidance among American Older Adults During the COVID-19 Pandemic
This study investigated the predictors of risk perception and its effect on older adults’ preventive behavior and/or medical care avoidance during the COVID-19 pandemic. The study found that significant predictors of higher risk perception were female gender, older age, poorer health, city residency, personally knowing someone who had COVID-19, and correct knowledge of vaccine/treatment. Higher risk perception was subsequently associated with higher frequency/probability of practicing preventive behavior and/or avoiding medical care. Knowledge had the strongest path coefficient with risk perception. Ultimately, disseminating correct information to older adults could help them evaluate infection risk accurately and educational programs on the precautions implemented at clinical settings to ensure patient safety may encourage older adults to seek timely medical care.