Climate Conversation Maps
The Climate Conversation Map (CCM) surfaces the volume of climate change articles posted on Facebook, and how people interact with them around the world. Researchers and nonprofits in the climate space use these maps to inform the climate debate and deliver new resources. These maps marry data science research, computing power, and aggregated, de-identified platform data to summarize and map the prevalence of these conversations and provide insight into where, when, and how often people share or react to links related to climate change on the Facebook app.
All data is aggregated and de-identified to preserve user privacy. We also apply a threshold of a minimum number of people sharing these types of links, only displaying data for regions that meet this threshold requirement.
Climate conversation maps provide insight into where, when and how often people share or react to links related to climate change on Facebook. These maps fill a gap in the available data on the topic of climate.
The information is being updated weekly world-wide. These global maps are aggregated on 2 different levels, L1 (country-level) and L3 (equivalent to US county)
Who Uses Climate Conversation Maps
Universities and researchers
Partners have proposed various use cases, including: tracking social media outreach, measuring impacts of campaigns, understanding online reaction toward climate events, characterizing the temporal evolution of climate conversation, and etc.
Non-profits responding to natural disasters could gain insights on understanding regional trends in climate-related conversations or to track awareness of disasters being linked to climate change.
In the News
Learn More & Contact Us
Read our tech blog here. Read our Newsroom Post here. We are excited to share these tools with leading researchers and nonprofits in the climate space. Those interested in accessing the Climate Conversation Map for nonprofit or research use should email us at email@example.com.