Future of Business Survey

In partnership with the World Bank and OECD, the Future of Business surveys millions of small businesses on Facebook biannually, more frequently than most business surveys. We share country level data from this survey openly, providing policymakers, research institutions, and nonprofits with an up-to-date, global view of online small businesses' challenges and expectations.

Features

Timeliness

Historically, administrative surveys about small businesses take place about once a decade. In 2016, Facebook, the World Bank and the OECD began gathering insights from small business owners on Facebook in about 20 countries. The Future of Business survey now runs in over 90 countries twice a year, offering insights far timelier than those available in administrative surveys.

Global reach

The Future of Business Survey is conducted in over 90 countries in every region of the world, including 33 countries in Europe, 19 countries in Latin America, 15 countries in Sub-Saharan Africa, 3 countries in the Caribbean, 5 countries in Central America, 20 countries in Asia, and all of North America.

Gender insights

The Future of Business also provides a unique window into women-owned small businesses, surfacing sex-disaggregated insights on small business ownership by country, as well as asking questions meant to better understand challenges specific to women, such as whether they have a role model and or access to formal financing.

Who Uses Future of Business Survey

Laver and Wood, a small business in New Zealand that builds cricket bats, uses Facebook to increase awareness of its brand.

International Institutions

The World Bank and the OECD have been partners in the Future of Business since its inception. Both organizations have used the survey to understand trends in small business ownership, including the state of women-owned small business and how women choose which industries to operate in.

Think Tanks and Universities

Domestic think tanks and universities can also use the Future of Business to explore small business trends specific to their nations.

Researchers and Academics

The Future of Business helps researchers and academics analyze the state of small business and corresponding economic outcomes in a given area. Using this survey data, they're able to gain insights on factors important for economic growth, such as small business export activity and how firms view national business regulations.

GIGM.com, a transport company in Nigeria, uses Facebook to recruit drivers. Facebook has helped the company grow from...

Pelli Poola Jada, a woman-owned business in India, uses their Facebook Page and customer photos to improve their...

A small business employee in Italy prepares coffee for his customers.

Methodology

Twice a year in over 90 countries, the Facebook Survey Team sends the Future of Business to admins and owners of Facebook-designated small business pages. When we share data from this survey, we remove personally identifiable information from survey questions and only share country-level data publicly. To achieve better representation of the broader small business population, we also weight our results based on known characteristics of the Facebook Page admin population. Click below for more details on the methodology.

Learn more about the methodology

Case Studies

In partnership with the World Bank and OECD, Facebook’s Future of Business surveys have gathered insights from millions of small business owners across 97 countries. FOB surveys also reveal unique... In partnership with the World Bank and OECD, Facebook’s Future of Business surveys have gathered insights from millions of small business owners across 97 countries. FOB surveys also reveal unique insights on gender: by sex-disaggregating user data, Facebook has been able to tap into the specific challenges of navigating small business ownership as a woman—from accessing capital to finding mentors.

Future of Business Survey

Facebook’s Use of Sex-Disaggregated Data to Design Targeted Programs for Women

In partnership with the World Bank and OECD, Facebook’s Future of Business surveys have gathered insights from millions of small business owners across 97 countries. FOB surveys also reveal unique insights on gender: by sex-disaggregating user data, Facebook has been able to tap into the specific challenges of navigating small business ownership as a woman—from accessing capital to finding mentors.

It is critical for policymakers to understand that the impacts of COVID-19 will not be the same for everyone. Experience from previous epidemics suggest that COVID-19 will impact groups who are most... It is critical for policymakers to understand that the impacts of COVID-19 will not be the same for everyone. Experience from previous epidemics suggest that COVID-19 will impact groups who are most vulnerable and amplify any existing inequalities across countries, communities, households and individuals. This note focuses on the existing gender inequalities in the economic sphere in Sub-Saharan Africa and summarizes how the COVID-19 (coronavirus) pandemic could affect women and girls disproportionately.

Future of Business Survey

COVID-19 Pandemic Through a Gender Lens

It is critical for policymakers to understand that the impacts of COVID-19 will not be the same for everyone. Experience from previous epidemics suggest that COVID-19 will impact groups who are most vulnerable and amplify any existing inequalities across countries, communities, households and individuals. This note focuses on the existing gender inequalities in the economic sphere in Sub-Saharan Africa and summarizes how the COVID-19 (coronavirus) pandemic could affect women and girls disproportionately.

View All Case Studies

In the News

Leveling the business playing field for women DataCenterNews Trends in Digital Commerce in Sub-Saharan Africa Disruptive Competition Project Global State of Small Business Report Facebook Small Business Are Struggling But Remain Hopeful, New Facebook Research Finds Adweek United States Restaurant Industry Hard Hit With Closures, According To Industry Research Forbes Kenya’s Small Businesses Badly Affected by Covid-19 KahawaTungu Facebook introduces campaign to support local small and medium businesses in MENA Campaign Middle East Women entrepreneurs are financially underserved — time to change that The Hill After Soul Sisters Pakistan, #SheMeansBusiness to empower women entrepreneurs Daily Times Women-led businesses on digital platforms The Daily Star How women can build the future of business in Sri Lanka Daily FT

Get Involved

Country-level statistics for the Future of Business can be found on the Humanitarian Data Exchange here. If you're interested in becoming a Future of Business research partner and accessing record level data, please email futureofbusiness@fb.com.